A creative intelligence system that trains your teams, builds AI workflows, and scales ideas that works into production.
AI ASSETS
WORKFLOWS
KNOW HOW
AI Foundations
TRAIN
CORPORATE AI TRAINING ⇆ IMPLEMENTATION
CUSTOM AI MODEL TRAINING ⇆ FINE-TUNING
CUSTOM WORKFLOW AUTOMATION ⬤
Content Automation
LAB
AI-DRIVEN RESEARCH ⌁ EXPERIMENTATION
AI CONTENT AUTOMATION FOR BRANDS
AI R&D ☰ SYNTHETIC DATA CREATION
Generative Art & Motion
EXECUTE
AI-POWERED CREATIVE CAMPAIGNS ⌁
AI-GENERATED ART ⬤ DESIGN CONSULTING
BRAND COLLABORATIONS ⇄ SPEC PROJECTS
Playbooks & Workflows
ARC
INDIVIDUAL LEARNING JOURNEYS
CUSTOM PLAYBOOKS ⌁ WORKFLOWS
PEER LABS ⇄ CERTIFICATION
No Formal Access.
VAULT
PRIVATE DEAL FLOW ⇄ COLLAB INVITES
MOONSHOTS ◧ TESTBED PROJECTS
If you’re reading this and wondering how to get access, you’re not there yet… unless you’re handed the pass someday.
Creative Intelligence
We deliver AI know-how, assets that generate video, brand, and campaign output at scale; synthetic data you can actually use; research that answers your world, not someone else’s; and models that are built for you, owned by you. We install systems that run in production, train your teams by practice, and cut a strategy that shows where to bet and how to scale for:
Train in AI workshops · Execute campaigns & automation · ARC playbooks
Gain: double output, launch faster, keep quality.Train teams on AI-native delivery · Lab for client experiments · ARC toolkits
Gain: deliver smarter, faster, and stay relevant in a shifting market.Lab for R&D · Execute video, art, motion · ARC upskilling
Gain: draft → done in days. More shipped. More booked.Train: exec upskilling · Lab: sprints & testbeds · Vault: pilots
Gain: decision → delivery without the committee lag.Train departments · Execute automation pilots · Lab for data/communication
Gain: upgrade public systems without bureaucracy drag.Execute branding & design delivery·Keynotes & Life AI performance
Gain: ship full campaigns in days, not months, elevate your stage contentARC: journeys & peer labs · Train: skills you use immediately
Gain: proof over theory. Cred you can show. CertificatesARC curriculum design · Train educators on AI workflows · Lab for learning experiments
Gain: move from teaching theory to building applied practice.Train to upskill · Execute custom models · Lab advanced GenAI · Vault early access
Gain: build the models and workflows others will copy next year.
01
AI FastTrack
Foundations
A hands on 3h introduction to real world AI tools and tactics. Perfect for teams exploring AI and workflows or needing to get practical, fast. Get - Baseline, workflow map, first wins.
02
AI for future
marketing
Learn how AI is changing customer targeting, content creation, and campaign management. Walk away with actionable tactics for tomorrow’s marketing. 2h work session for teams, executives and individuals.
03
Synthetic Realities: The Beauty & Danger when pixels lie
Explore the risks and rewards of AI generated visuals. Get practical on fakes, safeguarding your IP and copyright, and using synthetic media to boost your brand, without crossing legal lines in 2h briefing.
04
AI Enhanced Creativity
Discover practical ways in 3h session how AI can speed up idea generation, design, and production, making creative work easier and faster. Tools, actionable workflows and Custom AI model training.
05
AI Executive Sprint
A strategic, high speed 2h briefing for decision makers. Understand what matters, where to invest, how to evaluate, integrate, and measure AI in business and brand growth.
06
Zero Day Simulation
Drop your team into a real-time, AI-powered scenario. Experience decision-making under pressure and see exactly where you stand. Find errors, stress test team execution level and gain practical takeways for future opportunities in 4h session.
WE ARE SHIFT
ENABLING TEAMS ADOPT & LEVEL
UP IN AI
SHIFT² is built by AI native creatives who’ve done the agency grind, run campaigns, launched startups, engineered systems, and now focus on building intelligence that actually works
AREAS WE'RE
For brands, agencies, comms teams
→ Train: AI workshops, workflow automation
→ Execute: Campaigns, collabs, rapid content
→ ARC: Playbooks, peer labs, certification
Double your output, automate busywork, launch smarter campaigns so you’re first to market, not last to react.
Don’t see your area? SHIFT isn’t for everyone. But if you’re building, scaling, or automating anything in the future of work, you’re in the right place. Talk to us.
FOUNDING MEMBERS
A creative intelligence collective
KRISTAPS CĪRULIS
| Partner
KRISTS MARHILĒVIČS
| Partner
TOMS ZARĀNS
| Partner
MONTA VILUMSONE
| Partner
SUSIE KSJU AI
| Partner
MAYBE YOU
| Join us
Lets remind ourselves
AI IS LIKE LOSING YOUR VIRGINITY: Everyone talks about it, no one really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they’re doing it.
If you’re still "looking into it" you’re probably already behind
Wonder...
Why AI?
THE MARKET REALITY
Global generative ai in creative & marketing industries market size was valued at 1.7 Bn in 2022, and is projected to reach 21.6 Bn by 2032, growing at a CAGR of 29.6% - This is 1,170% growth in one decade. Now think how much of that your are ready to take home.
100+ TESTED USE CASES
We've failed hundreds of times testing AI implementations across operations, growth, HR, marketing and creative. Every broken prompt, every failed workflow, every disappointing result taught us what actually works vs what sounds good in theory. You get the shortcuts to what works. Tap into it.
THE LIMITLESS REALITY
Every creative, professional, company, regardless of location, now has access to the same AI tools, global markets, and infinite audiences. The only limitations are the ones you set. Your local market just became the entire world.
THE BOTTOM LINE NOTE
If you're not up-skilling in AI, you're not just missing growth, you're risking extinction.The shift is happening with or without you.
For the first time in history, there’s nothing limiting your reach. This is the zero-point moment.Everything after this looks different.
PICK & ASSESS
Five AI pathways: UP-SKILLING, ARC, COLLECTIVE, EXECUTE, and LAB are offered because we don't believe in one-size-fits-all solutions. Take the assessment to get a tailored plan, ROI projections, and clear next steps that match your goals, team, budget and timeline.
APPLY FOR ACCESS
SHIFT is curated, not mass-market. We only support 10 new teams or individuals per month. First come, first served. Fill out a quick form, tell us what you want to build, learn, or transform. If it’s a fit, you’ll hear back within 48 hours. Curated means quality, for you, and everyone involved.
CORE SESSION
A high-intensity, tool-packed session designed to equip you and your team with a clear, actionable foundation. We’ll show you what’s possible, what’s hype, and where you stand. This is your AI baseline - A shared understanding across your team, the right tools to get moving, and a clear roadmap to build, scale, or integrate AI.
Scale What Works
One-off training creates temporary excitement but lasting changes requires ongoing work. If after core session we fit each other, we can work alongside your team to ensure AI integration becomes embedded in your processes and culture, not just a workshop memory. SHIFT becomes your dedicated AI partner, providing ongoing support through your chosen pathway(s).
featured
[work]
Selected experiments and shipped systems.
OUR TOOLBOX
UNCOVER YOUR
AI READINESS
Where
Online – Anytime, Anywhere
(Yes, even in your PJs)
Custom link will be sent after registration.
When
Available 24/7:
Individual ~10 min
Team ~15–20 min
Get instant results + tailored recommendations.
Directions
Get clarity on where you stand. Whether you're flying solo or leading a team, our AI Assessment helps you see the gaps, the wins, and what to do next.